Showroom Auto | Concept


Showroom Auto – Architecture concept by Simion Popa

Functionally the building is a combined office building, car salesroom and workshop. Formally we worked with two ideas, in which the first one was to work with dynamic curves, with each office floor offset in and out independently with its own curvature – inspired by the speed and dynamic which characterizes moving traffic.

Secondly, I introduced further themes in the endless façade by developing the story of what happened when a mighty force “bent” the building into place: Cracks would occur, and therefore we built stylized “cracks” to visualize the bending. The building is terraced to accommodate the falling terrain and hight of the neighbouring builidings.


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